For "the most valuable asset of the Company" as Mr. Francesco Segafredo, President of Essse Caffè, defines all of his collaborators, the Company has undertaken a development project for the Individual Organizational Wellbeing BIO, which was started up in 2008 and will continue over the next two years, with a special focus on human resources and their professional training and development.
The other new activity in image enhancement, elegant and attractive at the same time, harmoniously follows the slogan "The Passsion." The brand, merchandising and packaging have been renewed, following the aesthetic evolution of Essse Caffè, which is interconnected with that substantial evolution of the product that embodies a true “Espresso in Italy.”